Many Thanks to Association of Directory Marketing (ADM)

Attending the annual Yellow Pages Association Conference is always a good opportunity for networking and extremely informative.  However, this year, we were in for an added treat.  Three to four days prior to day one of the Conference, we received an email inviting us to observe the ADM Interactive Roundtable meeting.  This is a special group of Certified Marketing Representatives (CMRs) that work together as a collective group to address key issues in the industry.  Participating in this meeting meant that we’d hear, first hand, about all the cool changes, enhancements, and future initiatives from some of the major players in the search space.

Presenters included representatives from Superpages.com, Yellowpages.com, Local.com, Citysearch.com, UniversalBusinessListing.org, Yellowpages.ca (Canada) and Yellowbook.com.  The main thought that I took away from this break-out session was change, change, change! It appears each of these players appreciate the need to continuously modify content whether it’s user reviews, blogs, photos, profile pages, or video, thus enhancing the user experience.  These companies appreciate the need to invest in technology for better applications.  Distribution partners constantly change with each of these platforms which ultimately delivers extended reach for their advertisers.  That creates so much more value to your online marketing.  The more views, the greater chance of converting that user into a customer, right?

Well, don’t forget to include the “online” piece of the pie in your directory marketing strategy.  If’s clear that there’s definitely an audience for print and online and you want to be sure to get your piece of pie!